Steve jobs quotes
Design is not just what it looks like and feels like. Design is how it works.
Do you want to spend the rest of your life selling sugared water or do you want a chance to change
the world?
If today were the last day of my life, Would I want to do what I’m about to do today?
And whenever the answer has been “no” for too many days in a row, I know I need to
change something.
Be a yardstick of quality. Some people aren't used to an environment where excellence
is expected.
Being the richest man in the cemetery doesn't matter to me ... Going to bed at night
saying we've done something wonderful... that's what matters to me.
It's more fun to be a pirate than to join the navy.
It's really hard to design products by focus groups. A lot of times, people don't know
what they want until you show it to them.
My job is not to be easy on people. My job is to make them better.
Innovation has nothing to do with how many R&D dollars you have. When Apple
came up with the Mac, IBM was spending at least 100 times more on R&D. It's not
about money. It's about the people you have, how you're led, and how much you get it.
Older people sit down and ask, 'What is it?' but the boy asks, 'What can I do with it?'.
That's been one of my mantras - focus and simplicity. Simple can be harder than
complex: You have to work hard to get your thinking clean to make it simple. But it's
worth it in the end, because once you get there, you can move mountains.
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