- SEO doesn't have to be hard. There are simple ways to grow your traffic. Hey everyone, anujpr , and today, I'm going tobreak down 10 easy SEO ideas that'll blow up your traffic in 2021. (electronic music). Number one, combine pages around the same topics. Here's what people don't know. If you have two pages that are on link building and they cover pretty much the same exact thing, Google won't know which page to rank. Sometimes if you're lucky, you can get both of them to rank, but in many cases, they'll go back and forth, it confuses Google. So what you're better offdoing is combining the pages, combining the content, having one more detailed page, and then you should get higher rankings. Now, when you combine the pages, you want to pick the stronger one, the one that's ranking better, the one that has more authority. Take the other one with less authority, combine the content from the less authority page to the one that's more authority and the combine the links from that page to the stronger one, and youdo that with a 301 redirect. If you don't know whichpage has more authority, you can just put in yourURL into Ubersuggest and then in the backlinks report, it'll show you which one has more linksand more authority. Number two, delete underperforming pages. It's better to have a handful of pages that drives a ton of traffic than having a site with a million pages that drive very little to no traffic. Have you heard of acompany called about.com? You probably don't remember them anymore because they're not really on the internet anymore. They took one big websitewith millions of pages and crushed it down into a lot of smaller sites that were niche focused, and then they deletedhundreds and thousands of pages of articles. Why was that? A lot of the articles sucked, they weren't detailed, they were not getting any traffic, no one cared about them. Some of them were old or outdated, some of them were press releases, some of them were thin content, some of them were about topicsthat don't exist anymore. Like for example, no one really cares to read about Myspace anymore because that socialnetwork is dead, right? If a business is crushed, no one really wants to research it anymore. So if you only havepages that are thorough they're great, they're amazing and people want to read about them, then what you're doing is taking all the juice, all the authority in your website and directing them to the pages people want to read about it and it helps them rank better, which is the experience that about.com got when they crushed that site and turned it into ahandful of smaller sites that were focused on a specific topic. Number three, search for the keywords that you're trying to rank for or already rank for on Google. Look at the Google ads. If you look at the Google ads, that'll give you ideas for your title tags. See people used to believe that if you want to rank at the top, it's all about keywords in your title tag and your meta description, but it's not, because if your title tag just says "SEO, learn SEO, SEObeginner's guide, SEO today, " and that was your title tag, versus "The beginner's guide to SEO:Learn SEO in five minutes." The second title is more appealing, even though it may not have as many keywords, in theory. What will happen is, because it's more appealing,it'll get more clicks. It tells Google, "Hey,people prefer this more," so it should rank higher and the Google ads will give you a sense. Because Google ads, they don't just rank the listing at the top that pays the most. It's a formula based onquality score, based on: How much are they paying? What's their click volume? Because remember, Google only makes money if people click. So if you're willing to pay $10 and I'm paying $5, but six times more people want to click on my listing for the ad, Google will put mine higher than yours, even though I'm paying less because it makes Googlemore money overall. So look at the Google ads for title ideas, which you can then take for your organic results. - Number four, createinfographics from articles that have high social share counts. So you can use Ubersuggest. It has a content ideas report. Anytime you put a keyword intoUbersuggest, it tells you, "Hey, here's all the traffic for this keyword," but in the left-hand navigation, there's this content ideas report. If you click on that, it'll tell you all the blog posts around the web that are popular, based on social shares,search traffic, back links. Look at the most popular ones, use that data to create infographics and you don't have to end uppaying for them from scratch. You can use tools like Canva to create one of those infographics for pennies on the dollar. And what I like doing is, I reach out to all the peoplethat link to the article which Ubersuggest contentideas report shows you and hit them up and be like, "Hey, I noticed that youlinked to this article by Tim. "I actually turned thatcontent into infograph, "which makes it easier for your audience to understand," so feel free and share it and link to it, "or even embed it within yourarticle, if you would like." Number five, create video content on your top performing content pieces. - Look, yes, Google is the most popular search engine, but what most people don't know YouTube is the second most popular search engine. So take your best performing articles and create videos like I'm doing here and pop them up on YouTube. And it's the same strategy, make sure you put the keywords in the title, have appealing titles, have amazing thumbnails, not boring ones that arelike, (mimics snoring) but more so energetic ones that like, ah! Because if you do that, you'll get one more clicks and then they'll start doing better. So make sure you create videos on all your most popularpieces of content. Try to keep your videosaround the 10 minute mark. Could be a little bit less, could be more. I would try to avoid short videos that are three, four, five minutes long, but as long as they're longer than that, typically you'll do well on YouTube, especially if people aresearching for those topics, you're getting tons ofSEO traffic from it. Number six, send link juice to pages that are sitting on pagetwo or three of the SERPs. So on Ubersuggest, you can track your rankings and it'll show you, for your website, what keywords you're ranking for, what page you are and what position. Look at all the ones that are on page two and page three, positions 11 through 20 or 11 through 30, and what I want you to do is see if you can link to those pages from other relevantpages within your site. That's called internal linking. So for example, if I have a guide on SEO and I talk about link building, but I don't go really in-depth about link building, I may internally link to the article on link-building to help it boost the rankingsof that page on link building, which then helps me rank higher. Especially if that page on link-building was on the top of page two, maybe it'll push it to page one. - Number seven, create"Best" related articles. Here's what I mean by"Best" related articles. Anytime you do a search for like toaster ovens or tools, or SEO tools or credit cards, you always see like the best 10 credit cards. the best 10 toaster ovens, the best 10 toaster tools, the best 47 SEO tools, and the list goes on and on. What I found is people love"best" related articles, as long as you're genuine. If you have a best related article and you just put yours at the top, that's not that genuine. But if it really is authentic, you'll do better in the long run. Number eight, implement AMP pages. So AMP is a form of accelerated mobile pages and what it does is itjust makes your content load faster for mobile devices. I've implemented AMP on mysite and what I've found is in the United States,in certain regions, it doesn't really do much for my traffic, but in regions like Brazil, where I have my content translated, I found that adding AMPhelped me get more traffic. Number nine, use structured markup. This will help increase your chances of getting SERP snippets. You know whenever you search for something and then you see a little blurb at the top and Google's just pulling from it, that's an example of SERP snippets. It's the easiest way to also boost your click-through rate because sometimes you havestar ratings in there, things like that make people want to click through. Unless the star ratings are really terrible. Number 10, leverage backlinkopportunities on Ubersuggest. So when you go to Ubersuggestand you put in your URL and you go to the backlink section, in the left-hand navigation, you'll see a backlink opportunity. This shows you all the linksthat you should be going after. And the way the report works is you put in two or threeof your competitors and then your URL and it'll show you all the people that arelinked to your competitors, but not linking to you. Because if someone's willing to link to three, four of your competitors, the chances are, if you hit them up, they'll be willing to link to you as well, versus trying to hit up all these sites that don't link to any of your competitors, and when you hit those peopleup, they're going to be like, "Hey, why do I want to link to you? Again, if someone links to three or four of your competitors, the chances are they'll link to you and this Ubersuggestbacklinks opportunity report shows you all the opportunities for you to easily get links.
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