Email marketing

  Now he has an email list of over a hundredthousand people and he makes approximately $200,000 per month from his blog. So how does he do that? How does he even make money from his emaillist? Everything will be discussed in today article, so let’s start. Hey guys, welcome to the digital marketingmastery course and today’s topic is really special for me. Its email marketing, it’s one of my favoritetopics. And the reason is very simple because I makesignificant amount of income from email marketing and especially in 2019 and coming years, I’llbe doubling down on email marketing. And I’ll try to make my revenue 70% - 80%coming from email marketing itself. And today I’ll be sharing all the tactics,all the case studies of people who are making millions of dollars just through email marketing,and how you can incorporate email marketing in your digital marketing effort and evenmake money in your email marketing, so make sure you watch this video until the end. Because I’ll be sharing some really goodinsights with you. So the most of you probably- I’ve mentionedthis is earlier videos as well, I think that is in content marketing, when I told thatin India specifically email marketing is not given a lot of positive vibe. Not many people enjoy email marketing, majorityof the income only talk about Adsense, SEO or niche blogging, etc. but email marketingis often neglected. But honestly, if you know about the potentialof email marketing, how much money you can make, how many customers you can drive, you’llreally start to love email marketing. In an essence, email marketing is the useof email to develop relationships with potential customers and/or clients. In essence, email marketing is the use ofemail to develop relationship with prospective customers and clients. You must already be using emails for so manythings. So if you’re a college student you mustbe waiting for some updates, or your delivery instructions is you’re buying somethingfrom Amazon. Email is the one you would be looking at forall the email instructions, for all the bills that you have to pay, the first notificationcomes from the email. And even if you are subscribed to a newsletter,if you’re into food or if you are into travel, then you might be subscribed to any of thewebsite… so these websites are also sending you valuable content through email. As I mentioned that in the content marketingstrategy as well that email can also be a very good channel to leverage your contentmarketing efforts by showing your latest article or showing your latest promotion to the audiencethat are already given you the permission to send them emails. Or if you’re a working professional, thenemail becomes more vital for you. For all the emails from the clients or fromyour boss, majority of the communication takes place through email. But when we talk about- so email is vitalin 2019. Many of the people think that email is dying. Even in the marketing world, there’s a trendgoing that people are starting to think that email is dying. That email marketing is actually- becauseof the lower open rate, which we will be discussing later in the video, in also all a lot of factors,people are starting to think that email is dead. But honestly they cannot be more wrong. You just have to know how to use email marketingin the right way. And you’ll be making much, much more moneycompared to the traditional marketing channels. You must have seen this trend that the socialmedia apps keep changing. First it was Facebook, but now people aremoving away and moving towards Instagram. There’s TickTock, there’s Snapchat, there’sso many different apps coming year by year. Some are dying some are growing like crazy,some are fad apps which just come and go. But see, email has been something that alwaysconstant. So email is not dying, at least for the comingyears. And now I’m going to show you examples andcase studies of people who are really making good money from email and various industries. Be individual entrepreneurs, be it company,everyone- for every company or even individual influencer, email is an extremely importantchannel to communicate more audience or even to generate more sales. Before taking the example of any company,I’ll just give the example of myself. So this is the sales of my website. It is another affiliate website, but I alsouse email to send products to them. So I’ll sell the products on that websitethrough GrumRoad.com. I’ve already mentioned this GumRoad.comin my various income reports that I’ve published in my website. That GumRoad forms a big chunk of my revenue,each month. So the majority of the income that comes fromGumRoad comes from email itself, as you can see here, email is considered- AP sales iscoming from email alone which accounted for $1200. Similarly this is another affiliate productthat I was selling. You can see here that on November 2018, Imade 17 sales and I made around 1.1 lakh of earning. In December, 1.13 lakh of earning. So these products I’m selling them throughemail itself. So email is a vital channel for me, for myearning. Apart- as you guys already know that affiliatemarketing is the important part of my overall earning, but a good significant chunk is alsocoming from email. Now I’ll take examples of companies andvarious individual influencers who are making a killing through email. Now here is an example of Backlinko.com. This is the most, and the biggest authoritywhen it comes to SEO news, SEO tactics and strategies. Here you can see that Backlinko is driving1.2 million visitors per month, and in an extremely competitive niche like SEO. This is the owner of the website, Brian Dean,he is rather one of the biggest authority in the SEO space. And see the homepage of this website. What is he doing? He’s asking for the email address of thepeople visiting the blog. See, “free exclusive traffic tips… enteryour email below to get access to my proven SEO and traffic tips”. So even for this guy whose making millionsof dollars, even for him, email address is the most important asset for him. So there must be definitely revenue opportunityfor email, right? So I’ll give you stats for this guy. He has recently launched his course, “SEOthat Works 2.0”. And he made 1.6 million dollars. And every bit of that sale came from emailitself. So all throughout his blog, he’s tryingto get the email address of his audience. If I click here, I am again driven to thisemail optive form. Even if I click here on the newsletter, thenagain also I’ll be given the option to sign up for his email list. So if I can just enter my email, sign-up,then I’ll be receiving regular email from this guy. And somewhere after some time, after a fewemails, by giving me free value, by showing me that he’s an authority in the SEO space,he’ll try to sell me his SEO course. Which I think costs around $2,000 or $3,000I’m not sure about it. So just through email alone, this guy wasable to generate 1.6 million dollars by selling his course. So that is the power of email. So just like him, there are so many peoplethat are making a killing through email itself. In various different genres. He is in online marketing- people are sellingcourses, so many people selling physical product, so any kind of product you have. You must have seen that Amazon is recommendingproducts. They are sending you emails, not just aboutthe delivery dates and all, but also recommending you different products according to your purchasehistory. So email is also an extremely important channelfor all the ecommerce website as well. In their overall revenue strategy. So email is definitely not dying, email ishere to stay and if you are not using email marketing in your overall strategy, then youare missing out on a huge chunk of revenue. Before I start giving all the knowledge, allthe tips and the tactics and the strategies that work on email marketing. Let me first tell you what email marketingis NOT. See the first point is to get subscribers,and people think that they’ll just go and buy an email database of 10,000 or 20,000or 100,000 people and they just start sending the emails. It doesn’t work like that. You’ll just get banned, or you’ll IP willget banned or all your emails will just go to the spam folder. You don’t want that. You would want your prospective customersto open your email. So first and the most important thing thatyou have to look at is the open rate. Let’s say if you’re sending 100 emails,out of those 100, how many are landing on the primary tab of the inbox of the people,and out of those emails, how many of the people are actually opening the email? So before making a sale, you also have tokeep your email open. So instead of spamming, you must focus onhigh-quality- you must have seen a trend in this overall video course and I’m alwaysfocusing on the quality. Be it the backlinks for SEO, be it the creationsfrom Facebook Ads, be it the content for your content marketing strategy, I’m always stressingon quality. So whenever a beginner, starts to learn digitalmarketing also these thoughts just come into their minds, “I can just buy the backlinksto save time” or “I can just buy the email links to save time”. It doesn’t work like that. It’s a slow process but then again you willsee positive results. You have to be at it for some time, and thenyou have to understand that quality will give you much more positive results compared tosaving time by doing these idiotic strategies like buying backlinks or buying email databases. Also opening a Gmail account and sending 200– 500 people a day, all these emails that you want, this is also not email marketing. There’s a process, there’s a structureto email marketing that I will be showing you throughout this video. So firs of all you have to understand aboutthe permission based marketing. Whenever you are buying an email list databaseand sending these spamming emails, then you’re not asking people for their permission. Like I gave you the example of Backlinko here. He’s first asking for your permission. That please enter your email address, andthen I will start sending you the emails. Similarly you’ll see my free digital courselanding page, you’re seeing all these videos because you entered your email here. I’m asking you for your permission. “Can I have your email address? In return of that we’ll give you free digitalmarketing knowledge”. So if you’ve seen my Facebook Ads or comingto this landing page from any other source, so this is the landing page, and this is whereI’m asking you, which is your email ID and your name. So I could have bought your email ID fromvarious other databases, but then again you don’t know me. I’m not asking you for your permission “canI send you emails?” Because if I’m sending you emails and youdon’t even know me, then you might even report me or Google will just band my IP. And then all my emails will just start goingto the spam folder, and I don’t want that. I want to create a connection with you guys. I want to build trust with you. So this is what permission based marketingis. First asking for permission from you guysthat “can I send you the email?” “For this, you first have to enter youremail” then you’ll get a confirmation link on your email and if you confirm thatemail- and if you click that confirmation link, then you are giving me the permission,okay so from now onwards, I’ll be able to send you the emails. And majority of my emails will land on yourprimary inbox. Now a very unique data to share with you,you might not believe in this, but according to steward’s study, every $1 that’s spentinvested in email marketing gives $40 or revenue in return. Let’s put it in a very simple form. Let’s say you invested hundred rupees inemail marketing. Then you’ll be making rupees 4,000 back. Sounds very shady, right? But it is not. So let me give you the whole process. Let’s take the example of Backlilnko hereagain. Let’s say you enter your email address here,let’s say 1,000 people enter their email address here. Okay, let’s say Backlinko spends $1,000on Facebook Ads to drive people to this landing page so that they can enter their, email address. And let’s assume that it’s $2 per emailID, he’s able to get 500 email addresses. Okay, generally what we have seen in emailmarketing that if you’re a good digital marketer with sufficient knowledge and experience,you are able to get a conversion rate of 1% - 2% from the email addresses. So out of those 500 people, around 1% - 2%,which is around 5 to 10 people, will be buying his “SEO that Works” course. And if he’s selling that course at $2,000so even at minimum, if those 5 people buy that $2,000 course, he’ll be making $10,000. So a $1,000 investment is giving him a $10,000revenue. So that is $9,000 of profit and that is theminimum of one person conversion. And we are taking only 500 email addresses. And let’s say he’s able to add 50,000email addresses, he’s revenue will be much, much higher. Let’s talk about why email marketing iseven important, right? So there are a couple of reasons why you shouldinvest your time into email marketing. First of all you will be able to stay in contactwith your audience. I mentioned this multiple times that stayingconsistent, getting the attention of your prospective customers is extremely important. If you won’t be relevant, if you won’tbe consistent then your competitor will get your market share and he’ll take up yourprospective customers. So in order to be relevant in 2019 or in comingyears, you’ll have to be consistent. You have to provide valuable quality information, while selling multiple times between the funnel in order to stay positive and keepon connecting with your audience in order to grab their attention. And also unlike SEO it gives you a long-termresult after 6 or 7 months or even multiple years in some cases. In email marketing you can just- let’s sayyou have an email list of a hundred thousand people. You can just shoot a broadcast to all thosehundred thousand people. And even if you’re getting 20% or 30%, around30,000 people will be opening your email and maybe let’s say around 10,000 people willbe clicking the link inside the email. So instantly you’ll be able to reach allthe people who are on your email newsletter. And also people have this tendency of engagingwith emails, because it’s a human habit. Email is considered to be a more importantarea compared to a more social media apps. So people have this habit of engaging withthe email. So this is why it becomes a very importantchannel. And the best part about email marketing likeany other digital marketing medium is that you are able to track the results. You can see how many people open the email,you can see how many people engage with the email, how many people click the link in theemail. You can even track off all the people whoactually click the link and actually converted into a customer by purchasing whatever you’reselling. So everything can be measured. This is why email becomes and extremely importantchannel because you can easily track how well it is performing. And also it is very affordable. I already gave you the stats earlier that$1 for email marketing is giving $40 of revenue on an average as an industry scale. So yes, it’s pretty affordable because theconversation rates are higher, so you’re making much more revenue on the backend evenafter the cost of managing all those emails is not that expensive. Email can be used for multiple things. Not just for selling the people, but alsoproviding value for branding you can share your testimonials, user reviews, you can-just like Amazon. You must have seen my emails, sometimes Iam giving you value, even my video lessons are coming to you through email. I’m also sharing the links of the articlesthat I’m writing, my income reports was going on my live. So all that majority of the communicationwas coming from email. Yes, I am also active on my social media channels. But I try to write 1 or 2 emails every otherday to my audience, to be in constant contact with them. Now let’s talk about email measurement. The end-goal is definitely to get the conversionsand then later on investments. You don’t use any digital marketing channelto just- also the second point is extremely important, the lifetime value of your customer. People think that whenever a new person isjoining their email list they think that they’ll be buying their products or services instantaneously. It does not work like that. It depends on the product or the service youare selling. If you’re product is a little expensive,then you need to nurture the leads. Look at the graph off at the right. New leads are equal to new email addressesthat are entering into your list. So there are multiple steps of reaching yourfinal goal of conversion of selling your product to the service. So let’s say a new lead enters your funnel,first thing you have to do is to segment the email. You can do segmentation on multiple channels,like you can segment according to the source of the email, you can segment people comingfrom Facebook, you can segment people coming from your blog. All of this can be done in the email managementsoftware that I will be sharing with you very soon. Then you can send automated replies. People tend to think that email is a time-consumingtask, that you have to write all these emails and send them on a daily basis. It’s more like a workload on a daily basis. But no- email… everything can be automated. What you can do is write the email beforehand. Structure them accordingly, how you want themto be sent and they’ll be sent automatically by the email software, you don’t have todo anything. And then all you have to do is track the email-opens. How many people are opening their emails,how many people are actually clicking on the links on the email… because you don’twant the people to just open the email, you also have an end objective. You want people to come from the email toa particular website. Be it a particular product, it could be anarticle, it could be a YouTube video if you’re doing it for branding. If you want to sell something you might bedriving them to a sales page. Your end goal is for them to buy your productor your service. So this whole funnel, from getting the emailaddress to getting them to pay for your service or product- this whole process is called afunnel, from getting their email address, nurturing them, providing them value, helpingthem, showing them your product, showing them the advantages of your product or services. Solving their doubts and then helping thembuy the product. This whole process is called a funnel. Let me show you through an example. So there are various tools that you can usefor email management. You can go to “ankuraggarwal.in/blogging-tools/”or you can click here on “My Tools” so the two software that I use for my email managementis AWeber and Drip. AWeber is more beginner-friendly. If you’re just a beginner and you just wantto try what email marketing is you can go for AWeber. Click here, you’ll get a 14 day free trial. And if you want a more advanced software withadvanced feature like workflow automation, then you can go for Drip. I’ll be showing you both this software today,in this video. So let’s start with AWeber first, so thisis what the interface of AWeber looks like. You can see the account overview here thatI have around 11,000 subscribers. That is 11,000 people have provided theiremail address to my list. This is the overview of one of my affiliatewebsites. As you can see yesterday over 104 people enteredtheir email addresses and today 34 people and 4 people unsubscribed. So once people unsubscribed from my emaillist, they won’t be sent any more emails. So I can also see all the subscribers, I canclick here “Manage Subscribers” and here you can see all the subscribers I have. The best part about these email software isthat they give you a lot of segmentation. I can sort the people by last opened, thedate they added, if any particular link they clicked, if any particular email they openedor not. So this way I can create segmentations. So if I like, sent an email to 10,000 people,I can make a segmentation of people who actually opened the email. This way in the future, I can really makea targeted list of people who are actually involved. This way I can create a segmented list ofpeople who are actually- maybe interested in one particular kind of product or service. So all these ways- you can even find one particularemail, the email is xyz@gmail.com... you can find the email. You can even see the activity of the email. You can click here and see how many- see thetime they subscribed to your email list. How many they have opened, which emails theyhave clicked, which emails have they not opened. You can also delete and add subscribers fromhere. So there are a lot of segmentations here,on AWeber. And now on my report section, I can see howmany emails are sent on a daily basis. As you can see- the blue bars are the follow-up. The automated email that are sent automatically. And the green bars are the broadcast, theseare the emails that are written by me. So these are the emails that are sent by me…so green bars are the follow up emails or the automated emails. These are the emails that are sent automatically,once someone subscribed to my email list. And let’s say I want to- I have a new articlewritten and I want to send an update about this new article to all the people who arein my email list. So what I’ll do is I’ll just create anew broadcast, I’ll create a new message here, broadcast, and I’ll write the emailand add the link to the article, and I’ll just choose the people I want to send thisbroadcast to and I can send the email blast to all those people. As you can see in January 14, there was ahuge big green bar. This is because I sent a broadcast on thatparticular day, because I had come up with a new book for this affiliate website andI wanted to promote it. As you can see on the date of the broadcast,there was a huge spike of open rate. Then the next day there was again a huge spike. But slowly, it died out. Because this is a broadcast. But on the follow-up email, because everyday around 200 or 100 are adding to my email list, so the blue bar remains constant. You can also see clicks overtime, revenueovertime… I can click here on clicks overtime. How many people are clicking date-wise, howmany people are actually clicking. I can see the daily subscriber growth andall. I’ll be going through how to write the emaila little later in the video but now I’ll be taking you through Drip. This is a more advanced email marketing software,this is a more advanced email marketing tool. And honestly I love Drip. You won’t see any subscribers any moment-you won’t see any subscribers in this account, because this is a brand new account I created. But on other Drip account, I think we havearound 20 – 30,000 subscribers there. So to show you the difference between Dripand AWeber, majority of the features are same, like broadcast is when you want to send anew email to your email IDs. “People” on AWeber it’s the subscribers,the same subscribers are people here. People are just the number of email IDs youhave. “Campaigns” is when… it’s more ofthe automated thing. Where you write multiple emails in a sequence. Let’s say- let’s take my own example hereof my free digital marketing course. So I have multiple video channels, like video1, video 2, video 3… and you are getting this video on a daily basis, like on Mondayyou’re getting video 1, Tuesday you’re getting video 2, and then Wednesday video3. So here you can create campaigns. So you can schedule all the messages, andschedule them in a way that after Monday, the next day, you have to send video 2, andthen the next day video 3. This is where you can create the automatedcampaign. But instead of using campaigns, Drip givesthis amazing functionality called Work Flows. Let me show you the difference between a workflow and a campaign. So I’ve created this work flow here, FDMCFunnel, FDMC is free digital marketing course. So whenever a new person enters their emailaddress here, their name and the email address. This work flow will start. So they’ll be applied this tag called “appliedFDMC”. And they’ll be sent this email. So if I click on that particular thing, thisemail will be sent to them. “Boom… hello, you’re a member of a freedigital marketing course…” and this and this. So you can click back to work flow. Similarly, all these emails will be sent onthe same go. Like, they’ll be sent these emails, oncethey send their email address. And after 3 minutes of wait them, they willsend this. Lesson 2 of modules of digital marketing. Then after 1 day, then resumes at 9:00AM,that after one day, lesson 3 will be sent. So after 12 hours I am checking whether theperson has opened the email or not. If he has opened the email do this, if hehas not opened the email, send this message. So this kind of functionality is not availableon campaigns. So in campaigns, I cannot add rules. I cannot add these rules of yes or no. ifvideo 3 is sent on a particular day, next day video 4 will be sent, you cannot add anyrule like, if previous email was opened or not. Or if a particular link was clicked or not. But with work flow, this advanced functionalityis given. I can add as many rules as possible. I can add a rule here as well. Like a decision, or a goal is, or if I canadd a delay. So all these functionality- I can add a decisionhere, like define your decision. Choose a filter, I can add a filter here like,email activity. Has not opened or licked any of their last1 email. Update action. If the person has not opened this email, thenwhat to do? If they have opened the email, then what todo? You can add the decision here. I don’t want it here so I’ll delete it. So this kind of advanced functionality isoffered by work flow, and this is what I wanted. And this is the reason why I moved away fromAWeber and came to Drip. Because AWeber does not provide this kindof functionality, they only have simple campaigns. So these are the different work flows I havecreated, “1 Year Anniversary”, so if someone has entered their email address and they havealready been with us for 1 year, then I’ll be sending some kind of message to them. Similarly if someone has bought consulting,what kind of messages to send to them. So I’ve created various workflows. All of these are automated, once I’ve createdthis, all I have to do is drive leads to my landing page. All I have to do is drive traffic to thislanding page, the more people who sign up to my free digital marketing course, the morepeople will be entering mg FDMC funnel, and hence, automatically email will be sent tothem. Now the next challenge people face is, howto find these email IDs. I’m talking all about finding these emailIDs, creating this landing page, creating this source funnel of sending automatic emails. But if you’ve seen my Facebook Ads course,then you’ve already seen that I have various campaigns running, targeting people of variouscategories of various interests and driving them to my landing page. Earlier in this video I mentioned that neverto buy these email databases. Because email marketing is a permission basedchannel, you have to first ask for the permission of the person. So when they are entering their email ID onmy landing page, they are giving me this permission, “Yes Ankur, you can send me these emails”. So there are multiple ways you can find theseemail IDs. So if you’re running a blog, you can createmultiple leads. If you have a landing page like me, you candrive traffic to it, using Facebook Ads, Google Ads, LinkedIn Ads, Quora Ads… there areso many different channels of media buying. You can use them to drive traffic. You can also use native ads. Other thing you can also do is, if you alreadyhave a blog running and you are getting a lot of traffic on your blogs, then you cancreate pop-ups unto your website. So to create these pop-ups, I use ThriveLeads. If you have seen my blogging tools page, youcan see that the one amazing, amazing membership tool that I promote is ThriveThemes Membership. So the theme of my website is Thrive Risetheme. So the theme of the website that you see hereis thrive rise theme. To create this landing page as well, thereare multiple tools out there to create these beautiful landing pages. But they also charge a monthly membershipfees. I don’t pay that. I just create all these landing pages forfree. Because I bought this membership of thrive,with this membership comes a lot of benefits. Because thrive is extremely popular and theirplugins are amazing. I bought their annual membership- I pay fortheir annual membership. So I have this plan on an annual basis. So it only costs $19 per month. But it provides so many benefits like I createdthis landing page using thrive architect plugin. I’m using a thrive theme called Rise, itis again free with the membership, and also the popups that I was mentioning- I’m usingall these plugins just because I have the membership. So even for popups I use thrive leads. You can create as many popups as possibleand… I won’t be showing you how to create a popupbecause then this video will go for 2 to 3 hours. You can easily learn that, it’s very simpleto use. And this plugin is very intuitive, and theyhave so many beautiful designs. I use the same plugins for all my affiliatewebsites as well. So if you are interested in- so if you wantto go- you also want to start blogging… so if you are even thinking about bloggingor starting email marketing, the first thing I recommend is thrive themes membership. They provide so many missing plugins and itwill save you so much money because their membership is amazing. It’s very cheap, it’s very effective. And the second thing I’ll recommend areany of the email marketing tools. I prefer Drip, it’s a more advanced software. But if you’re just starting and you justwant to see the basics, then you can go for AWeber. I’ll just create one of the popups here,let’s say- I’ll create a lightbox… let’s say I’ll create a screen filler type offormat. Screen fill lightbox, click on add here. Create a form, name it test. So first what you have to do is, select thetrigger. Do you want it to display on page load, orafter a certain period of time. So let’s say I want it to display around30 seconds. So let’s say your visitor starts takinghis mouse to this particular close icon, then it will automatically show this popup beforehe clicks the close button. So I’ll keep it on, and I’ll click save. Let’s click on edit design. Here I can choose any of the designs here. There are so many different and beautifuldesigns. Let’s take this one, let’s see. Now I can change everything. I can change the image here, replace image,let’s take this one. Decrease the size. Center line it…okay, I can change the texthere. I’m writing anything right now, I’m notthinking much. And let’s say, change it to “learn digitalmarketing for free”. “Get 20 free lessons, to go on this course…”so if someone clicks on “show me the tips” you can click here on state one. This particular thing will open up, so youcan make the changes here. Whatever you want to write, make the changeshere. And they can then, enter their email ID. So you also have to connect this particularemail bar with your email service provider. So you can click here, I already have Dripinstalled. So I can integrate it AWeber or Drip. I use Drip so I’ll just click here, integrate… I’ll just add all the details here. Create a new tag like FDMC start. And this way I can integrate it. So if someone enters their email address here,they will be directly going to my email database. And the automated email will start sendingto them. So you can click save work, just go to thriveleads, click here, and make it active. Like switch it on, and it will start showingon your website. There are two options, either to show it ondesktop or mobile, switch it on whichever you like. So it’s very simple, and by clicking hereyou can select on which pages it should show, which categories it should show. Trust me guys, it’s an amazing plugin. I have been using it for multiple years nowon all my multiple websites. And this plugin alone has made me so muchmore money. Because email marketing is something thatmakes a big chunk of my revenue. Either you are on ecommerce, you are a blogger,you are selling a service, anything. Email is extremely important for you, so thisplugin will give you 4% - 5% of email capture. So let’s say a hundred people are comingunto your website, if you have configured this plugin right, you can easily convert4% - 5%. Like out of a hundred person you’ll easilyget 4 – 5 email IDs. And that is higher than industry standard. Industry standard is around 2% - 3% or 2%- 4%. But if you use this plugin correctly, you’lleasily get 4% - 5% conversion rate. So I’ll just delete it because I don’tneed it. So you can run ads, you can use pop-ups, etc.you can host contents… there’s so many different ways to capture emails. Trust me guys the more research you’ll doand be active on the Facebook group, I’ll keep on sharing more tips and more trickson how to capture email IDs. Autoresponders, I’ve already shown you. You can create a campaign where emails aresent on a daily basis or after a few days, whichever you choose. Autoresponders are the best thing in the world. You just have to write the email once, andall you have to do is drive emails to the landing pages and the same emails will besent to all the people. You don’t have to worry about sending thesame emails again and again. And autoresponders play a vital role in sellingyour service or product or whatever you’re doing. Because they’re helping in nurturing theleads. Like you are in my free digital marketingcourse. I’m giving you free value, I’m givingyou free courses. So in a way you have some kind of respectfor me, because I’m providing all these value all these information for free. So in a way, I’m nurturing my leads, I’mnurturing my email IDs. So if the future I come up with the course,and I spent months in making this course, high-quality course, good videos. These comprehensive videos and if I sell itat even 1,000 rupees, I think majority of you will be happy to purchase it because youalready know, that this person already provides so many free knowledge, so many free videos,it’s worth it to purchase the product. So this is where nurturing the leads comeinto place. You have to earn the respect, you have toearn the trust from your prospective customers and also it saves a lot of your time, becauseautoresponders arethe best thing in the world. So there are various different kinds of emailsthat you can send. You can send welcome email, offer email, newsletter,announcement email, drip marketing and many more. Honestly there are so many types of emailthat I cannot cover everything in this video, but the basics are in the video- welcome emai. So whenever someone is entering their emailaddress to your landing page, or to your popup, make sure you send them a nice welcome email. It’s an extremely important email becausethis is the first email that you’ll be sending to them. So make sure it’s a happy email, bringingour a positive vibe. Thanking them for signing up for their emailaddress, show some genuine love to your customer. I have an example from Litmus. Welcome email should usually be sent the momentthey have entered their email address, if you’re a service, if you’re a companyselling a service then make sure that the welcome email has something that can helpthem in their next step. Like if you’re selling a software, you candirect them to a “how to-“ guide or “how to-“ video like their next step, what shouldit be? Like in my case, when you entered your emailaddress on my landing page, my welcome email is all about telling you, what you’ll begetting in this course, what you can expect and my next few emails is about who am I,who am I to even teach you digital marketing… telling you more about my life, my struggles,and then giving you the value in return. And then start giving you the value, in formsof various videos. Now offer email is another extremely importantemail for your business, because this is what will drive the revenue for your business. So let’s state the values- so majority ofthe companies are coming up with various offers like 20% off or 30% off and Indian consumersespecially, is a price sensitive market. So offer emails, tend to get the maximum engagement. So you’ll have to draft a very nice offeremail, the offer should be coherent, should be relevant to your customer and should beenticing enough for them to see the value in it, to be able to complete the purchase. You can even segment the emails, let’s sayfor few of the people who are highly engaged with your email ID. Then you can make a calculated guess- so thesepeople might be interested or might be on the stage of making the purchase decision,then you can send them an offer email maybe 10% or 20% off your product and then you cangenerate more sales from the people who are highly engaged. Newsletter is something that is general innature. They’re telling the customer about what’sgoing on in your life, what’s going on in the business. Or any news or any article on your websitethat can be covered in a newsletter. Similarly there are announcement emails andmany other different kinds of email. I won’t be going through all of them oneby one because it will take a lot of time. You can search it you can check, and one thingI can tell you is- subscribe to many other emails as well. The more emails you subscribe to, the moreemails you’ll receive. So make sure you subscribe to many variouskinds of services, various different kinds of courses , so that you can see the differentstyles of writing the different style of email marketing, people are using. Since email marketing is an important channelin any company in any brand, in terms of their sales revenue, so companies take special interestin optimizing their email campaigns in such a way so that the revenue numbers increaseon a monthly basis. So how will email marketing improve your business,right? First of all sales, definitely sales is animportant part of email marketing. I can’t stress this enough. You’ll only see this yourself once you startdoing it, email marketing alone will shoot up your sales, if you do it right. And not just first time customers, it willalso bring repeat customers Amazon does this really nicely, whenever your purchase it…let’ssay Amazon have this amazing tendency- Let’s say if you’re buying a printer ink,now Amazon knows that printer ink is something that people have to buy again. So they make a calculated guess, on an averagerepeat customer basis, usually people take like 2 months or 3 months, to buy the printerink again. So they have this email marketing campaignin such a way that usually when someone buys the printer ink, after a couple of monthsor 3 months, they’ll send you an email asking you, “do you want to repeat the purchase?” This is the kind of strategy behind emailmarketing that can really increase your revenue. So segmenting your customer list, segmentingpeople who are highly-engaging your emails. All these can be done- this is more of anadvanced email marketing. I’ll be coming up with a free advance emailmarketing course so very soon. So make sure to keep checking our Facebookgroup and YouTube videos and be active on our email list as well. Because on 2019 I know I’ll be giving youso many free courses, I really want each and every one of you to become a pro-digital marketer. So apart from this email marketing can beused for building the brand, also gaining the trust from your website users, and establishingthe authority. Especially in this 2019 and 2020, authorityis coming out to be a very important factor in- For customers to make their purchase decision,because there is too much competition, and the only way to stand out is to coming outas a brand, coming out as an authority. And to build the trust with the audience,in order to build revenue or to generate sales. And also email marketing is a great channelto show social proof. You can show testimonials, user reviews andso many different things to solidify that purchasing decision. To help your customer make a purchasing decisionthat “yes, this company or this product is what I want to go for”. I already showed you that for email marketingtools I use Drip and AWeber. These are the ones I recommend, there aremany other software out there in the market like Getresponse, Mailchipm, InfusionSoftand so many other ones… honestly I have used most of them , but I found Drip to bethe best and AWeber more for the beginner ones, and as always, I always recommend thatyou practice everything, practice everything… and not just to go for the theories but topractice everything in order to become a good digital marketer. And if you really want to enhance your skillsin email marketing, then make sure you join AWeber and Drip, both of them. By clicking here you’ll get a free trial. Click here and sign up, you’ll get 14 daysfree trial. Sign up, create a campaign, create an automationcampaign. Also invest some money in this thrive membership,trust me guys this is the best thing you can buy. Just buy it, create a popup for your websiteand see how that works. Integrate the popup with your email marketingtool, see how that works. Write few emails, practice, practice and practice. The more you practice, the better your digitalmarketing skill will be. Now this is another important slide, the emailmarketing tips that I wish I knew earlier. So when I started email marketing I had noknowledge on how to write the email, what are the different tools, how to use them-I did not even know how the campaign works. And I even thought that sending automatedemail was something that you can’t do. So when I started using these email marketingtools, I watched so many different courses, I watched so many different YouTube videos. I got to know the potential of email marketing. That’s when I started really focusing onemail marketing and learning this art. Learning this particular tool, and today Ican say I know a lot about email marketing and how to daily generate a good amount ofrevenue, from a very limited budget. So the most important thing in email marketingis writing click-worthy subject lines. Just like for content marketing you need astrong headline. You really need to hook the people, you reallyneed to give a reason to click on your subjective line. If you ‘ll write a very generic subjectline no one will click on it because as always, as I mentioned multiple times, the attentionspan is reducing year by year. You really need to grab the retention of peopleand to grab their retention you really need to be unique. Learning the art of subject line is like learningthe art of headline writing. It takes practice, the more your right themore easier it will be for you. Also you need to refrain from the word “free”. Also you need to learn the basics of writingemail, the words that you cannot use, the things that you cannot use. Like you cannot use the word “free”, thatone in capital multiple times (FREE). Otherwise your email will go to spam. Your emails should be well-formatted. The rules are somewhat similar to on pageSEO, like you have to keep proper formatting. The rules are somewhat similar to contentmarketing, you have to have a very catchy headline like the subject line, similarlyyour email must be well-formatted. It should be following a flow, it should befollowing a rhythm. It should look nicer. And also you cannot really include a lot ofimages or GIFs to your email because that also has the tendency of putting your emailon the promotion tab or the social tab. I’ve seen in my experience that text emailgets the maximum engagement. So try to stick to the text, but make fewof the lines bold, italics… use proper formatting so it looks nice. You can also have multiple call to actions. Here in my email of- for FDMC Lesson 1 Introductionto Digital Marketing, you can see I have a lot of wide space. I don’t have a lot of paragraphs so 3 to4 lines. I rather have single lines, because it’smuch more easier to read. And also I have bullet points to make it looknicer, and also give- because- because people don’t have enough time, they just want toskim through the email. So just give them the gist of the email, whatthe email is all about. And also keep your email conversational. Like, see how I use “don’t worry! We are here to help you”. It’s like I’m talking to the person. The more conversational your emails are, thehigher engagement it will have. I have a link here “introduction to digitalmarketing”, then we have the image here, we’ll be adding the image here, it’s justnot complete right now. Then we have a call-to-action here, another-again the same link, and again the same link. So I have 3 call-to-action, so this also increasesthe click-through rate. The second point, use marketing automation,here I am talking about workflow as well as the campaigns where automatic emails are sent. So earlier I thought that email marketingis all about broadcasting that you have to write each and every email then send to allyour email members, but once I got to know about the campaigns and the workflows, mylife has changed. Everything was automated, I don’t have todo anything. I just have to drive people to my landingpage, get the email IDs and all the emails will be sent automatically, how cool is that? So use double option to improve your emaildeliverability. If you want to prevent your email from goingto spam, make sure first learn all about the email ethics. So don’t promote anything illegal, don’tuse the word “free” a lot, keep the links 2 to 3 max. .