Updating content to get more seo traffic

 - Anujpr You write all this amazing content, and after putting in monthsand months of hard work, you start getting rankings, but then you fast forward a year. A year later, what happens? Your traffic starts going down. Hey everyone I'm anujpr , and today I'm going to teachyou how to grow your SEO traffic by updating your old content. (upbeat music). Here's the simple fact, there's just too much content on the web. It's a lot of contentfrom Google to pick for. Just think of it this way, there's over a billion blogs. With over a billion blogsand roughly 7 billion people, that's one blog for every seven people. Do you really think we need more blogs and more people creating content? Well, if it's unique, sure but the problem is, most people are just regurgitatingthe same old information over and over again. For that reason, who's Googlegoing to rank at the top? Well, if your content is really old what you'll find is itwon't get as much traffic because what Google wants to do is they want to rank that fresh,updated content at the top or new content at the top, because it is more likelyto be more relevant, have all the latest andgreatest updated facts. For example, if I had an old article impairing all the social media sites and I included MySpace and Vine in it, do you think it's still relevant today? Of course not becauseVine doesn't exist anymore and MySpace is pretty much dead. Heck I don't even know if it's still up. But the point I'm trying to make is with all the content out there, Google is going to rank the content that doesn't just have the most links or the best on-page SEO. More importantly, they'regoing to rank the content that has the best user experience. And usually that means that's the content that is fresh, up to dateand the most relevant. With one of my earlierwebsites, Nutritionsecrets I no longer own it. I was able to build up literally over 100,000 visitors a month. And the main strategy that I use wasn't just cranking out new content, it was continually updatingand expanding my old articles to get them more and more traffic. On the neilpatel.com website, for every blog article I write, my team is updating 21old pieces of content. Now I myself wish I couldalso update 21 old articles each and every single week, I don't have the time for that so I have a team of three people that are literallyupdating my older articles to make sure they're more relevant, to make sure they're notgiving any false information because what worked ayear ago or two years ago, what was relevant a year or two ago may not be relevant anymore. And if you don't do that,you'll notice that over time, your old content will startgetting less and less traffic. Now sure, some of yourold content is evergreen. For example, if youhave a piece of content that talks about how to install a toilet, you don't really need to update it much but that's not the casewith all forms of content. So how do you go andupdate your old content and figure out which pieces to update? Which ones not to update? And heck how do you knowwhat parts to update and how it works? Do you just add a sentence?Do you add in paragraphs? Do you add in more images, videos? Well, I'm going to walk you through that right now step-by-step. The first thing I want you to do is to log into Google Search Console. When you log into Google Search Console, you'll see your trafficover the last 28 days, it default to that, I know there's roughly 30 days in a month, but it defaults to 28 days. That's fine. And when you log in,you go to your website, I want you to clickthat on the pages link. You'll see that, right? It's already highlighted here under or right next to the queries. The next thing I want you todo is adjust your date range. So I know I said last 28days is fine and it is but to see what old pieces of content are gaining or losing traffic, you got to click on that date range, where it says last 28 days,and then click on compare and select compare the last28 days year over year. This will show you something like this where it shows your trafficover the last 28 days versus the 20 days the year before. And you're already on the pages section of Google Search Console, and I want you to sort by the last 28 days over the previous year. And when you do that,it'll show you the articles that were the mostpopular to least popular in the previous year. Now, going through thatlist, what you want to do is look for the poststhat have lost traffic. In other words, the number wasbigger on the right hand side than the left hand side because the left hand side will show you how much traffic thatcurrent article is getting. So if it's gone down, thatmeans you should update it. Now with my website because I update so much contentI had to scroll to find it. You may have to scrollor go to the next page but if you're not updatingcontent as frequently, you may see some of thesearticles towards the top. So let's look at this one. This one that is getting less traffic than it did a year ago it's called Get Started Using Schema Markup. I know that may not be theexact name of the article but it's around schemamarkup and that is the URL. And it was getting a bit morethan 9,700 visitors a month, and now it's getting roughly7,500 visitors a month. So I want you to click on the article that was getting more traffic a year ago and less traffic now. When I clicked on that article, I can see that I was getting more traffic from terms like schemamarkup, terms like schema SEO, technically schema SEOI'm doing better now. There's a few others,schema in SEO, schema code. So there's quite a few terms that I was getting more traffic from. So what you'll want to do isstart Googling those terms to see who's ranking above you. So let's Google schema markup. As you can see, there's an article by Moz, there's an article bySearch Engine Journal, then there's Schema.org. And what you'll want to do is click on each of those articles and analyze them and say,"Huh, what did they have that I don't? What is making theirarticle better than mine?" And you want to take that information for all the sites that rank above you, and then you're going towant to modify your content. And you do this by makingyours better than there's. So if they're doing a handful of things or discussing a handful of things that are relevant that you're not, add those into your article. update anything that's outdated to create a better experiencein your competition. You also want to deleteanything that's irrelevant. If something doesn't makesense anymore, delete it. Like if I had an article on social media and I was talking aboutMySpace, I would delete it because no one cares tohear about MySpace anymore. But I may add in TikTok because TikTok is reallypopular these days. When you update the article, I want you to also updatethe publish by date, so searching engines know it's updated. And don't just think about word count, think about user experience. It's not about adding 5,000words extra or 500 words or even 50 words. Do what's best for the user, that could mean youjust need to add images to describe what you'retrying to get through or it could be that you just add a video or it could be that you'rejust deleting sections. You need to do what's best for the user and not obsess or worry about word count. And lastly, I recommend thatyou don't change your URL. If you want to changeyour URL, that's fine but just 301 redirect theold URL to the new one. And once you update it, goback into Search Console, type in your URL in thesearch bar at the top, it'll start fetching the page and then boom, request it for indexing, and then you're off into the races and within 30 days youshould start seeing increase in SEO traffic to that page. It literally is that simple. Now, if you need helpupdating your old content, you can check out my adagency.